Featured Wine Items

Hanging Cork Bottle Accessory

This elegant silver plated chain has a grape leaf replica on either end with a pin in each that lets you identify the wine in your decanter by displaying the cork.

Price: 19.95 USD

Eurocave Compact 50 - Birdseye Maple Solid Door

Capacity up to 50* bottles. 32-1/2'H x 23-1/2'W x 22'D.Includes 1 Adjustable and 1 Rolling Shelf. When space is at a premium in your apartment or townhouse a EuroCave® Compact is the fitting choice. It combines space efficiency with wine storage effectiveness in less than two square feet of floor space. And EuroCave Compact's front-vented design can stand alone or can be integrated into your cabinets bookshelf wall or entertainment center. Superior EuroCave® quality is built in providing ideal storage conditions for your wine. Shipping is via white glove service. *Bottle capacities are approximate maximums when bulk storing on standard adjustable shelves.

Price: 1245.00 USD

Screwpull Trilogy Twist Style Table Corkscrew - Black

Trilogy Table Model Corkscrew The new Trilogy Table Model Corkscrew from Le Cruset makes cork removal a cinch. The patented red ball feature ensures a smooth transition between cork extraction and ejection from the corkscrew – no more jammed corks! Polycarbonate construction will last forever and it's slim enough slide easily in a drawer.

Price: 19.95 USD

Headlines on Wine

San Francisco Wine Tasting Tours

Sat, 21 Apr 2007 18:10:16 -0400
Clive coates on france, edward beltrami on italy, howard goldberg and ste california and northwest wine coverage figures prominently, while a cadre of international wine critics , who speak the languages of the wine regions they report on and include Vintage as well and thats a good thing well, as it happened, the wine growing regions of south america seem to have had a pretty epic Wanting to learn more about wine and gastronomy our members include wine novices, experts, grape growers, amateur and professional winemakers, chefs, wine appreciators, wine educators, restaurateurs and anyone

Wineholder, Why I Love Wine Holders And Wine Caddies

Sat, 21 Apr 2007 18:10:16 -0400
Aside from the brief mention here and there with regards to the Wine Bug or Bugus Erectus very little mention has been made as to how versatile a wine holder or wine caddy really can be At the risk of sounding like an infomercial I would like to point out why I love wine holders and wine caddies A wine holder is a great way to display that single bottle of wine that you want to set apart from the rest of your collection

Asst. Managers (Total Wine and More)

Sat, 21 Apr 2007 18:10:16 -0400
Retail TOTAL WINE & MORE Wine Retailer of the Year Is Currently Seeking Wine Associates Wine Managers Assistant Managers New Clearwater Location. Restaurant exp. welcome Get great wine education, wine tastings and trips to the vineyards. Send... Company: Total Wine and More Location: Tampa, FL Source: Clearwater Retail Jobs at RSS-Job-Feeds.org

A Short Wine Summary

Wineries In Virginia Near Williamsburg, Northern Neck & Chesapeake Bay Country

In Colonial Virginia, wine was a staple. The House of Burgesses, passed an Acte governing vineyards in 1619. The Twelfth Acte stated that each settler...

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Wine And Cheese Baskets

A popular gift during the holiday season or at exclusive events is the wine and cheese basket. The combination is as old as time, and wins hearts and ...

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Wine based Cocktails Coming

At the Olive Garden restaurant chain's annual Wine Category Management Meeting, vendors met with company marketers to discuss the future. In a savvy s...

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A Featured Article

Marketing to the Affluent - with Wine

With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client dinner. Wine can be used more creatively and productively to connect to this target audience.

With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client dinner. Wine can be used more creatively and productively to connect to this target audience.

For example, wine proved to be a powerful marketing element for a startup magazine targeting an audience that is personally affluent and controls an enormous amount of money.

BuySide magazine is a publication for institutional investors and money managers. When it was first conceived, it had to overcome what seemed to be a big drawback. Its founder, Gordon Holmes, lived in Sonoma, California, and insisted that the magazine be based near his home, far away from both the financial and media centers in New York.

In discussions with Holmes, I discovered that Holmes insistence on basing his operations in Sonoma was not just a whim or a wish to have a short commute to work. It turns out that five generations of his family had been involved in California agriculture and he was passionate about California wine and wine-growing.

I made a decision to turn BuySides remoteness from financial and media centers of action into a positive. His location in California's wine country would become part of the magazines positioning.

The first step was to create a private label BuySide Wine. In a deal with local wineries, we were able to source a sufficient amount of BuySide Merlot and Chardonnay. A special wine bottle label was designed to reflect the unique story of this boutique wine.

Next, a direct mail campaign was developed using wine as a theme and Buyside wine as a premium. The campaign was aimed at advertisers and companies that wanted to reach the magazines audience of institutional investors.

The chief element of the direct mail campaign was a brochure. The reader was immediately confronted with a stark, bold headline on the front of the brochure:

"WHERE DO YOU GO TO TALK TO INVESTORS WITH $TRILLIONS TO INVEST?
When the brochure was opened, the inside headline provided the answer:
"TO THE WINE COUNTRY

On the left side of the inside page, we developed a fanciful photo that conveyed the message we wanted: In the photo, Holmes was wearing a suit and holding a cellphone, sitting at a desk which had a computer on top of it, in the middle of a winery. Next to the desk was a street sign that said Wall Street. The other side of the page told the story of Buyside and how it reached this affluent, influential audience of institutional investors. The copy also directed readers to an offer in the back.

As part of the offer, companies that responded to the mailing would receive a free bottle of BuySide winewhite or red.

The mailing and promotion powered the magazine to success far ahead of schedule. But wine proved to be more than a launching pad in a direct mail campaign. It became part of the magazines positioning, separating it from the competition. The wine angle proved powerful for years to come. At money management conferences, where wine was given out at BuySides booth, people would come into the conference and ask Where are the wine guys? Everyone knew what they meant.

While developing a private label wine may not be for everyone, there are other ways to use wine creatively in affluent marketing. Wine tastings, and food and wine get-togethers have been used successfully by professionals seeking to market their services to an affluent audience. But like wine itself, it takes taste and sophistication to make it work.

ABOUT THE AUTHOR

Leon Altman is the founder of InvestingIN.com (www.InvestingIN.com), a website that provides articles and newsletters about opportunities in different areas. To sign up for any of its free newsletters, go to http://www.investingin.com/freenewsletters.htm.