Napa Wine Information Blog: May 30, 2007

Thoughts about Wine

Visit The California Wine Country

If you?re planning a trip to California wine country, there are many resources available that can make your trip fun and enjoyable. Many self-planning...

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La Rioja - Spain's Wine Capital

Descending from the foothills of the Sierra del Moncayo in North East Spain is La Rioja - Spain's smallest region. It is an area renowned for its natu...

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Wine Storage Temperature And Serving Suggestions

The love of wine has existed since the dawn of time. Fossil vines, 60-million-years-old, are the earliest scientific evidence of grapes. The earliest ...

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For Your Reading Pleasure

Wine Storage Is The Key To Preserving And Aging Your Wine

Wine storage is key to the success of any collection. If you enjoy collecting find wines then you will want to look into the best of all wine storage options. There are many different ways to store your wine but no matter which wine storage solution you choose you will need to keep the conditions constant.

The temperature of any wine storage space needs to be at a constant 50-60 degrees. There should also be plenty of ventilation of the area and this wine storage should be far away from the main area of the house. You do not want to have your wine collection suffering due to too much vibration and you need to keep any source of light to a minimum. No sunlight should be permitted into the wine storage area.

You can use a wine cellar for your wine storage or you can have a special cooler. Wine racks are a necessary part of your wine storage. The wine racks can be made of metal or wood and the wine storage that you choose will be a matter of personal taste. Both of these sorts of racks are wonderful to look at but the metal racks tend to be more flamboyant and stylish while the wood racks are classic and traditional in style.

You may want to choose your racks in order to have them match the rest of your wine storage solution. The final choices that you make will be affected somewhat by whether or not you are planning to show off your wine cellar to your friends. If you are then your wine storage solutions will need to be a little more coordinated.

So look into the wine racks and other wine storage options that will all look well together. Your wine storage area can look like those of a professional wine collector. It is not hard to do but it can cost you a little money.

Your temporary wine storage options are a little simpler. Just before you serve your wine you will probably want to chill it, this of course depends on the wine. In order to store your wine for chilling you can look into cool wine storage solutions. Wine coolers are easy to find, you can find them in many department stores or wine stores. Even the Internet is a great source for finding these types of wine storage options.

About the Author: For more information about wine storage, visit http://www.winestorageguide.com

Wine Items For Viewing

Wine Glass Drying Mat - Large

The only way to dry fine crystal the Stem Mat is ideal for a wet bar. Created of commercial-grade polypropeline it holds stems securely as the water drains into the container beneath. 12 3/4'W x 16 1/4'L

Price: 11.95 USD

Vacuum Pump Rabbit Wine Preserver

Rabbit® Vacuum Pump Corkscrew from Metrokane an amazing new way to preserve wines. An incredible sealing system from the makers of the great Rabbit Corkscrew. Designed in the style of the beloved bunny with extra leverage it pumps out the oxygen that can turn open bottles of wine into vinegar. Just place the pump over the reusable stopper and in one simple step draw all the air out of the bottle and vacuum seal it to enjoy another day.

Price: 29.95 USD

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A Featured Article

Marketing Wine on the Internet

The Australian Wine industry is experiencing a tough time as oversupply of product is creating downward pressure on prices. Large producers have had their well publicised problems, leading to merger and takeover activity. Small and medium producers are feeling the pinch.

Over the past twelve months I have discussed internet marketing with quite a number of smaller winery operators. The overwhelming experience seems to be "We have a web site but it doesn't generate any sales."

This experience mirrors that of other small business where the overwhelming majority fail to get significant benefit from their Internet presence. During the research I conducted as background to developing my own website I have visited several hundred wine related sites. It is not hard to see why they are not succeeding in generating sales.

Despite this gloomy record I feel that the Internet has lots to offer small to medium wineries in their marketing efforts. Some people are making sales through the internet: the challenge for the others is to get their sites going.

Small and medium wineries have several advantages that they can exploit to enhance their sales. Many are growing alternative varieties, and thus have a natural point of difference to build their marketing around.

Tourism is a booming industry and wine is an integral part of the tourist experience in most regions. An intelligent and integrated approach can exploit powerful marketing synergies.

For several reasons the Australian wine industry stands to reap great benefits from the internet, at least for those who are able to use it effectively.

My optimism is based on several emerging trends

There is obviously a much greater volume of wine being produced, both by the big wineries and the plethora of small and medium producers, new and old. The success the export trade has thus far kept problems of oversupply to a minimum, but the environment for marketing Australian wine is certainly becoming much more competitive.
There is increased diversity in the wine produced in Australia. New varieties have been introduced into emerging regions, the Rhone varieties into the Nagambie Lakes region and the Italian varieties into the King Valley, to name just the more prominent.
A growing number of consumers are looking for something new. There is a limit to how many marginally different chardonnays or shirazes they can drink and still remain interested.
Wine consumers are faced with more choice which is driving a thirst for knowledge about new wine experiences.
The Internet is primarily an information distributing medium, and consumers seek information about wine more than most other products
E-commerce is growing as more consumers are becoming comfortable with the internet. Warning! There is much more to e-commerce than having a website with attractive graphics. Too many businesses are overspending and underacheiving on the internet.
There is still a wide gap between those are producing something new and those who want to find something new.

Like any transforming technology the effects of the internet will take many years to unfold. There are hundreds of lessons still to be learnt. But with persistence, some Australian wineries will gain great benefits from marketing their wine on the web.

About The Author

Darby Higgs is an expert on alternative grape varieties and the wines made from them in Australia. He is webmaster of Vinodiversity at http://www.vinodiversity.com

Short Review on Wine

How to order wine in a restaurant

Ordering wine in a restaurant is not much different than buying it in a wine store. The main difference is that you have an audience. Yet ordering win...

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Learn about Chardonnay Wine

The Chardonnay grape variety is a classic white wine grape grown all around the world. It is at the top, as probably the world's favorite white grape ...

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Understanding Wine Grapes

You will find that one of the easiest ways to get to know your way around wine flavors is through grape varieties. Each grape variety has specific cha...

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Recommended Wine Items

Famous Duck Wine Decanter

This exquisite 24% lead crystal Duck Wine Decanter is an authentic replica of the famous style used by the Bordelais when serving wine in their Chateaux. The elongated neck of the decanter allows maximum breathing surface for your fine decanted wine while its oblong shape enables you to pour without drips. Silverplated handle and duck shaped spout. Silverplated Gift Boxed.32 oz. Attention California residents. Proposition 65 WARNING.

Price: 69.95 USD

Riedel Sommelier Magnum Wine Decanter

The Riedel Sommelier Magnum Wine Decanter is a pleasure to handle. With its ribbed neck and ample size it's large enough to decant a standard or magnum sized bottle of wine. The decanter is part of the Riedel Sommelier glassware line Riedel's top-of-the-line series of handmade specialty glassware and decanters. Made from 24% lead crystal this is the ultimate in beauty quality and dependability. Perfectly designed to fit our large wine decanter glass stopper. 9'H 79 3/8 oz. Attention California residents. Proposition 65 WARNING.

Price: 360.00 USD

Riedel Vinum Champagne (Set of 6)

Imagine every bottle of wine you open tasting more delicious than ever before! That's the miracle of Riedel's extraordinary Vinum crystal stemware. Each glass is beautiful to behold as soft as silk and a joy to drink from. Moreover all Vinum stems are completely dishwasher safe.8 5/8'H 8 1/8 oz.

Price: 135.00 USD

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